SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs). This goal is accomplished through the implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible by search engines.There are a number of SEO services which can help contribute to the improvement of the organic search engine rankings of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. SEO is not a myth. You will increase your leads and sales if you offer a viable product or service. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO Company. SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day.
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO is becoming one of the essential components of every business and brand that wants long-term success across search engines. Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic SEO, it’s ultimately very different. Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO is a strategy and process to optimize a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information. Local SEO helps businesses promote themselves online to local customers within a geographic area. It is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.