Result Oriented Email Marketing
Increase Your ROI by Email Marketing
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however, some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. Basically, the use of email to promote products and/or services is known as email marketing. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. But with direct email marketing, the advertising is the content. Email marketing has several key advantages over traditional mail marketing, including the following:
• An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them. • Over half of all Internet users check or send email on a typical day.
• Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
Our comprehensive Email Marketing strategy ensures increase in ranking in different search engines.
Planning of the marketing strategy
Firstly, the global targets and milestones that are intended to be achieved with email marketing have to be defined. If such goals are not defined properly and only pure activism dominates, email marketing campaigns most probably won’t succeed. Email marketing is not a sprint but a marathon and therefore the path and the goal must be defined clearly so that the provider does not drift off the track.
Collecting target group data
Once the overall objectives are determined, it should be clear which target group to address as well. So. the email addresses of the members of these target groups must be collected or rented. In addition, it would be good to obtain their permission to send them emails.
Setting up the database
The data of the target groups, such as email addresses and any other information (e.g. first name, last name, gender, desired email format etc.) must be stored in a database that will personalize the emails accordingly. If additional profile information from email recipients is asked, in order to be able to customize the content of the emails for instance, it’s stored in the database, too.
Defining the emailing concept
In the next step the actual concept of the emailing broadcasts is determined, which means the tactical objectives and the deriving communication frequency for instance (a single action, a regular newsletter, or a multi-stage campaign), or the tonality (of genuine style and discreet design, up to uncouth language and hip layout.
Producing the contents
For every email campaign appropriate content for the target group and concept has to be produced. These consist of editorial and / or advertising texts and emails in HTML format, in addition of photos, graphics and any other visual elements.
After defining the concept and the content for the message, the email has finally to be set up. So has, for instance, the order of the texts to be classified and variable or optional text blocks have to be specified in addition to the decision which audiences will receive the corresponding text block. Finally, there are the headers and footers, as well as the information for the email headers (e.g. sender address, subject line).
A personal email for each recipient has to be compiled and sent, when sending an email. During the compilation the appropriate email format has to be taken into consideration for e.g. the format the recipient prefers (e.g. text, HTML, Flash, PDF), the appropriate salutation, and possibly variable or optional text blocks. Emails that bounce back as undeliverable have to be processed accordingly, depending on the reason of non-deliverability. Set-up a test account with the major providers to figure out if the emails have been delivered properly or which one are filtered out as spam mail.
Finally, the results of the emailing broadcasts, such as the rate of undeliverable or opened email, the quantity and distribution of link clicks, the number and the revenue of orders and sales, as well as other responses are captured and analyzed.Finally, the results of the emailing broadcasts, such as the rate of undeliverable or opened email, the quantity and distribution of link clicks, the number and the revenue of orders and sales, as well as other responses are captured and analyzed.